PDF: Pretty Darn Familiar

Some time in the ’90s, it became okay to take whatever information you wanted to present to your prospect or client, save it in a PDF, and put it up on the website.

To this real-time moment, you can still find plenty of websites with links to integral info in PDFs.  And people get that.

Hopefully.

Example

For what if the PDF is purely an image?  On some topic of import. Like the example shown here.

We think Bosch makes wonderful auto parts and they try to help customers by showing them when it’s time for replacements.  But this PDF on wiper aging is just an image. The visitor who clicks on the file description gets a new tab window with no text, no site navigation and unless they know to rollover for the function icons, nothing to do. Even the browser back arrow doesn’t work.

Why leave me hanging?

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